City Branding 101

Effective marketers should be able to tie every single lead, customer and dollar back to the marketing initiative that created them. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

To many, setting up closed-loop reporting has remained too hard and confusing to implement. Download our closed-loop reporting guide to get a better understanding of what it is, how it works and the importance of closed-loop reporting.

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