Individuals are looking for more out of the places they live and visit and communities are competing more than ever for visitors, investment and talent. At CivicBrand, we help cities rediscover who they are and tell their story so that they can achieve their goals.
City and place branding is more important than ever but needs to be approached very differently than corporate branding. It requires a deep understanding of city government, economic development and destination marketing. It requires significant buy-in and needs to come naturally from the community and stakeholders as opposed to being created behind closed doors. Engagement is critical.
This requires a unique process with a balancing act of open transparency and design leadership. At CivicBrand we specialize in helping communities carefully navigate this process.
